Facebook will filter out excessively promotional Page posts in 2015
9:11 AM
Facebook will filter out excessively promotional Page posts in 2015
Facebook
is thankfully taking more steps to show fewer spammy posts on your News
Feed -- and we're not talking about traditional web ads. We're talking
about overly promotional status updates posted by Page accounts, like
the ones you can see after the break. The social network promised to
bury "like-bait"
posts (of the "1 Like = 1 Prayer" type) underneath more relevant
content earlier this year, and now it's doing the same thing to Page
statuses that fall under any of these criteria:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Facebook's devs have decided push through with this change, after a
survey asking users how the News Feed can be improved revealed that
people (as you'd expect) want to see more of their friends' status
updates. Non-spammy businesses and individual Pages don't have anything
to worry about, though -- they will not be affected when the refreshed
News Feed algorithm takes effect in January 2015.
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